Down 101: Six Things To Look For When Buying Down

arms wrapped around a down pillow

We know that it can be daunting to know what to look for as you invest in a quality down comforter or pillow. Here are six simple ways that you can ensure you are investing in a quality down product.

1. Quality Certifications

The government has guidelines in place for how down products should be labelled; however, there is little-to-no enforcement. That’s why we recommend purchasing a product from that is certified by a quality association.

St.Genève has partnered with Downmark, the globally recognized symbol of quality issued by the Down Association of Canada. Downmark is a non-profit organization committed to helping consumers buy genuine down products with confidence. Downmark works to verify their members are following the highest quality standards, conducts private testing, and also is on the lookout for fraud.

2. Loft

Loft is the fill power and, it indicates your down product will insulate, how luxe it is going to feel, and how long it should last. A higher number is better – we recommend investing in a product with a minimum loft factor of 550. The very best is 1000, and extraordinary down clocks in at 700+.

For a deep dive into what loft is, check out our blog post here.

3. Cleanliness

Good down is cleaned and specially treated to eliminate dust, pollen, and other potential allergens. At St.Genève, the down we use is so thoroughly cleaned that it is rendered hypoallergenic and certified according to the Zurguard standard. Look for a cleanliness seal on your next down product.

4. It should feel good

Don’t forget to feel the down product before purchasing. Quality down should be light, fluffy, and warm. Feel it! Scrunch it, hug it, and pinch it: it should feel heavenly as you sink your weight into it, but it should also bounce back. It should feel soft, without any crunchy or itchy sensations: you’re looking for down, not feathers!

5. Fabrics

The fabric that covers your down product is just as crucial to the quality of a duvet or pillow as the down inside. It should be down-proof to prevent the down from leaking, while maintaining its soft, light, and airy feel. St.Genève uses specially selected fabrics that are down-proof and dust-mite proof. Be aware that high thread count does not necessarily indicate high quality.

6. See if it is machine washable

While not a requirement, many down pillows, jackets, and duvets are machine washable. Machine washability is a significant plus for convenience (and you will save on cleaning). All St.Genève duvets and pillows are machine washable, however we recommend professional cleaning for duvets, as they are difficult to dry at home.


View our full line of down products here or find a stockist near you.


Down 101 Series