OUR HISTORY

In 1988, Michael and Annette de la Place founded St Genève, each infusing the brand with their unique perspectives and family traditions.

Michael’s grandmother, Daisy Taylor, designed stunning hats in the 1920s. She would gather inspiration during her travels to Paris. Twice a year she would sit in cafés on the Champs-Élysées, studying people strolling by. She would sketch hat designs that later would captivate the discerning gentry of London.
Michael inherited her profound passion for textiles, an unwavering commitment to quality, and the drive to continually create. Now with more than 50 years in the industry, his legacy extends beyond personal success and expertise, having elevated the quality standard of the Canadian industry during his 20-year tenure as president of Downmark.

Annette drew inspiration from her Danish parents. Her father was a bespoke tailor whose clientele included luminaries like Lawren Harris, Canada’s preeminent artist. At St Genève we give a nod to timeless elegance by using her father’s sewing machine to craft special items. Annette’s mother bestowed on us a Scandinavian tradition - where the parents of the bride would gift to the newlyweds a bespoke down duvet made on their farms. A coin sewn within symbolizes wishes for prosperity and health. This tradition endures at St Genève as we extend heartfelt blessings of good luck and happiness to our clients by sewing a coin into each duvet.

Annette is today the President of St Genève. Together with Michael, they practice their philosophy of superb quality, all within the spirit of a small workshop.
Today at St Genève many of the dedicated team members have been here for decades. Together with new talent, they have built a world-class reputation of unparalleled mastery, attention to detail, and commitment to education and sustainable practices.

At St Genève, each thread woven into our narrative tells a story of passion, craftsmanship and an enduring pledge to create a legacy of luxury and comfort, that transcends generations.